BEAUTY LIFESTYLE

From spooky to stunning, Alyshia Jones-Mathie has the skills and creative vision to do it all. A self-taught makeup and SFX artist, she’s built a following of over 185,000 followers who never know whether to expect full glam or full gore - and that’s exactly the point.

Inspired by the OG YouTube beauty gurus and her own love of art, Alyshia started creating content nearly a decade ago and has posted across Youtube, TikTok and Instagram since! Her accolades include; being a finalist for the NZ NYX Face Awards, a winner in multiple categories of the International Beauty Awards, being featured in Women’s Day, and starring in the New Zealand reality series Glow Up. What really sets Alyshia apart and makes her feel like a trusted friend to her audience, is her openness. Whether she’s sharing a special effects transformation or candidly discussing her skin journey, she shows up as herself and is honest about her struggles - and her audience loves her for it.

While makeup will always be her first love, Alyshia’s content has evolved to include lifestyle, travel, beauty reviews, and everyday realness, all shared with humour and heart. And come Halloween? She’s your one-stop shop for freaky, fabulous, and frightening tutorials, in the best way.

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