COMEDY FOOD CULTURE

Natural performer James Wright (Pairama) has done it all – kapa haka, acting, music – you name it. What began as a child with forcing the family to watch him perform in their living room has now transformed into an audience of over 280,000 eager to see what James does next.

Implementing mātauranga Māori into everything he does, James teaches te reo Māori in an approachable way that has built him a dedicated fan base. Utilising his experience in education, James weaves these skills into his joyful and comedic content constructed of skits, tasty food escapades, fitness adventures, and everyday life in Aotearoa.

With over 11 million likes on TikTok, James has nailed the short form – and is providing content that resonates and educates, while bringing a grin.

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