BEAUTY LIFESTYLE FASHION

Beauty, glass skin, fashion and a fierce sense of humour - Sammy’s Vanity is serving them all! For this Dunedin native, content creation started with documenting her makeup looks. It wasn’t long before Sammy garnered a community of followers and started sharing more about her personal life. Now Sammy has an incredibly strong connection to her community, and is the guiding hand we all need to enjoy our authentic lives and have a laugh! While looking stunning doing it of course.

Travel vlogs, day in the life videos or makeup tutorials, it doesn’t matter where Sammy is, her look is always on point and on trend. Her content regularly features skincare and beauty tips, from facial feminisation and clear skin hacks to hair health and how to achieve the best heatless curls. She keeps her audience laughing with quick-witted commentary, hilarious hot takes and even a Kath and Kim lip-sync featuring her Mum, Donna.

With a Barbie collection that would make even Mattel’s jaw drop, Sammy embodies girlhood - and when it comes to healing the inner child, she is leading the charge. Sammy has shared her transition journey and life as a trans woman living in Aotearoa, showing that when you find your true self, you’ve got no choice but to shine.

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